🙃 What have you got to lose?

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It’s May 9th.

The flowers are blooming, the birds are chirping, and it’s 20 degrees Celsius outside.

Golf season is upon us, patios are in full swing, and you are thinking about summer 2024 - it’s gonna be the best one yet.

Everyone is outside, enjoying the sun, taking pictures and videos on their iPhones, and living life to the fullest.

And that’s the thing - EVERYONE is on their phone.

Videos of this, pictures of that - memories recorded for a lifetime.

That got me thinking.

“Why are so many people scared to record themselves and create video content?”

It’s the truth. People are petrified to put their own content on the Internet.

It’s really what stops most of us - the fear of judgement, the fear of the unknown, the fear of failure.

But when you look at your own life, think about how much you record, create, and store?

Your entire life is captured in videos, pictures, and recordings - all kept to yourself.

Imagine if you just opened up those thoughts, memories, and experiences to the world?

Imagine if you could just take what you’re already doing and share it with everyone else.

That’s really the only thing holding back aspiring creators vs. the successful ones.

The confidence, belief, and conviction to put their creations into the world.

To take something that they are already doing today, and share it on a global level.

There is no risk - there is only upside.

Sure, you might get some nasty comments. Some Internet bullies who don’t agree with you.

But at the end of the day - they are just words on a screen.

You are building something that is going to change your life.

So give it a shot.

You’ll develop some new skills, a new perspective, a thick skin, and potentially even gain a new career.

Just by doing something you already do today.

So instead of storing that video in your camera roll forever, head over to Instagram and hit that STORY button.

Start small, work your way up, and gain the confidence to shoot for the stars.

What have you got to lose?

No articles or listicles in today’s issue.

Instead, I want to share Creator Exclusive’s very first sponsorship - a fellow newsletter that will help you master the creator economy with the help of AI.

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TikTok Vid of the Week

@minksbyv

Replying to @Molly something that never made sense making sense 😭 #lashes #anime #animelashes #lashextensions #lashartist #lashtech #diyla... See more

Valencia Koger aka Minksbyv is this week’s featured content creator… she has a TON of beauty knowledge (especially lashes) so give her a follow if you need any tips and tricks to spice up your style

TikTok Vid of the Week #2

@minksbyv

Replying to @treece32 I believe there are surgical prodecures to reduce it I’ve actually applied lashes to someone who did get it reduced.... See more

Valencia also has some crazy insights into little known physical conditions… check out her TikTok, YouTube, and Instagram pages (and of course her Creator Exclusive interview) for more

Creator Exclusive Weekly Interview … with Minksbyv

An excerpt of our interview with American beauty guru and burgeoning entrepreneur Valencia Koger…

Hey Valencia! What is your content creation process?

I'm deeply invested in data – it's my forte. So, when crafting content, I ensure it resonates with my followers and caters to Minksbyv fans' interests.

In the content strategy phase, I emphasize what I call "content pillars," essentially the stylistic foundation of my content. I believe in having three key content pillars to rely on.

For me, one pillar involves storytelling through video. I script everything meticulously, detailing tasks like applying specific lash styles for particular clients, and then I film myself executing these tasks from start to finish. With a green screen backdrop, I provide narration while showcasing visuals in the background.

Viewers appreciate seeing the before, during, and after scenes, along with reactions. This approach streamlines the content creation process for me – typically not taking more than an hour, with most short-form pieces taking just 30 minutes.

The secret lies in storyboarding, a framework I swear by. Before filming, I craft a detailed storyboard outlining each shot and scene from the intro to the conclusion. Following this script during filming makes post-production a breeze.

Transitioning to long-form content required a shift in perspective, thanks to guidance from my brand manager. Long-form content demands meticulous storyboarding to maintain viewer engagement. Ensuring the content aligns closely with the title and thumbnail hooks viewers, but sustained engagement hinges on delivering key messages promptly and varying visuals frequently.

To enhance viewer experience, I incorporate chapter markers resembling a book's table of contents, allowing viewers to navigate through different sections of the story. This approach maintains viewer interest by offering variety and flexibility. In essence, storyboarding long-form content parallels crafting a book – each frame, like a chapter, contributes to the overall narrative.

Read the full interview with Valencia over at Creator Exclusive

Thanks for reading this week’s edition of the Creator Chronicle. Appreciate everyone who’s gotten us to this point already!

If you could, please let us know what you enjoyed (or didn’t) with a very quick reply to this email.

We’ll catch you next week - until then, keep creating!

JP